Fireweed is a bright pink wildflower that spreads itself in waves along hillsides in North America. Here at the Fireweed design studio, we believe in loose, natural composition that stands out in a crowd, just like our namesake. Our studio is lead by our founder and head designer, Jess Begum.


Jess grew up designing flowers in Salt Lake City, Utah and has always felt design and nature go hand in hand.  Her mother Kathy is a well known Utah fine artist and designer, and her father Ted took her into the natural world on countless rock climbs, camping trips and adventures.  Jess believes her early exposure to both the design world and the natural world has influenced her approach to floral design. Jess now resides in a Los Angeles canyon with her husband and her three children. You can count on Jess hiking the hills behind her Brentwood home with a pair of clippers in hand. 


In the Fireweed studio, Jess is passionate about only offering her clients top quality product, and flowers. She is dedicated to being as sustainable as possible by seeking locally grown product when available, and saying no to plastic containers and packaging. Jess’ extensive container collection is an eclectic mix of thrift store treasures.

Los Angeles and Worldwide

Fireweed Florals offers a boutique approach to wedding florals & design, for the modern, organic style bride. We are based in Los Angeles, California and available by appointment only.